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Content Writing

Categories: Content Management

After we satisfy your requirements we provide you creative content to make the browsing users and visitors understand the value that you provide through your web application.

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How do you make your website easy for users to digest?

  • Be concise

Do not say in 150 words what could be said in 75. Do not say in 75 words what could be said in 30.

  • Write simply

Long sentences with complex structures that endeavor to explain in complicated terms a topic that could otherwise be described in a more straightforward manner are best avoided. Use simple sentences.

  • Avoid “marketingese”

Neutral language is easier to read and understand than subjective and boastful text. Be clear and direct.

  • Use the “Inverted Pyramid” style of writing

Put the essential and most interesting information at the beginning. Include additional information in order of diminishing importance.

  • Use keywords

Use terms that are commonly used to describe your topic. Avoid using proprietary terms and abbreviations as much as is possible.

  • Use headings

Break up your text with brief but descriptive headings and subheadings so users can find information faster.

  • Break up different ideas into different paragraphs

Long, dense blocks of text are intimidating to readers. Several short paragraphs are preferable to a single long paragraph.

  • Make your text skim-friendly

Use bulleted lists in place of long series or text lists.

  • Highlight only as necessary

Use bold very sparingly to draw attention to an important point.

  • Use the proper case

Sentence case is much easier to read than uppercase. To emphasize an important point, use bold.

  • Make links easy to identify

Links should be a consistent color and style. Do not change the color of a link to make it stand out. Do not underline any text since it may be confused for a link.

 

Order this service, and do not hesitate to let us know your requirements and specifications and we are ready to write your website content.

 

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